THE INFLUENCE OF FASHION ON PEOPLE

Everyone admires style and designs of major fashion designers like Sabyasachi Mukherjee, Manish Malhotra, Anna Wintour, etc. Bollywood, in general, has played a key role in boosting the fashion industry in India by featuring beautiful dresses, stunning jewellery, and a fabulous fashion sense of the glowing fashionistas of movie stars. Glowing and glittering mannequins have enraptured the attention of ladies as they walk past boutiques and retail shops. Visual creations and fashion quotient created by fashion sellers play a major role in capturing the attention of masses to this ever-booming market. A major portion of society still lives under a rock as they think Vogue’s September Edition’ does not affect their fashion sense and wardrobe choices. What they do not realise is exactly how much of an impact the fashion industry has on our day-to-day lives. Every time we click on the ‘follow’ button of the latest fashion blogger, we wrap ourselves deeper in the giant web of the fashion industry. 

Fashion impacts almost all aspects of our life, knowingly or unknowingly. In the movie ‘The Devil Wears Prada’, Miranda Priestly ensnared her living-under-the-rock secretary with a powerful dialogue that talks about the essence of fashion in one power-packed dialogue. Miranda snaps at her laughing assistant, “You go to your closet and you select that lumpy, loose sweater, for instance, because you’re trying to tell the world that you take yourself too seriously to care about what you put on your back, but what you don’t know is that that sweater is not just blue. It’s not turquoise. It’s not lapis. It’s actually cerulean.” She unrelentingly continues: “And you’re also blithely unaware of the fact that in 2002, Oscar de la Renta did a collection of cerulean gowns, and then I think it was Yves Saint Laurent who showed cerulean military jackets, and then, cerulean quickly shot up in the collections of eight different designers. And then it filtered down through department stores, and then trickled on down onto some tragic Casual Corner where you no doubt fished it out of some clearance bin. However, that blue represents millions of dollars and countless jobs, and it’s sort of comical how you think you made a choice that exempts you from the fashion industry when, in fact, you’re wearing a sweater that was selected for you by the people in this room from a pile of stuff.” That right there is an exceptional example of how fashion affects our life every single time we are attracted to beautifully decorated windows of glittering boutiques. 

Online shopping has opened a whole new world of wonder and amazement for fashion lovers. It made fashion affordable and provided employment to a huge sector that was otherwise scrounging for a job, a sector whose key talent was that they knew their fabrics and understood designs. Since even the most coveting brand became available to yearning buyers, the sales boosted ten-fold. All a person has to do is type in “Western Dresses for Women Online in India” or “Buy Maxi Dresses Online for Women” or “Jumpsuits for Women Online in India” and viola! They have a plethora of options in front of them. Not only did it boost the market, it also helped discover the hidden talent. Many youngsters began to opt for a fashion designing course as a mainstream career, which was considered a taboo in the previous decade. Jobs such as personal shoppers, fashion bloggers, fashion influencers, and many more became available, courtesy of the fashion industry and tech revolution in India.

Moreover, fashion has helped liberated people and their lifestyle. Fashion offers freedom as no other field has offered. All the principles of nature apply to fashion in the most unconventional forms and affect our lives positively. People use fashion to make bold statements and badass depictions which would otherwise have had not been expressed as effectively. From rags to riches, fashion plays a very significant role in society. From choosing Short Dress for Women, Long Dress for Women, and T-shirts for Women to Buy Jumpsuits Online in India, the Indian fashion industry caters to all tastes of fashion. Where a woman possessed just four pairs of sarees for the entire year, to Buy Designer Blouses Online for Women or Buy Crop Tops Online in India for every occasion and every event, fashion caused a new revolution in India.

Fashion is not about proving anything. Fashion is about catering to emotions, creating a revolution, breathing life in bits of colourful fabrics, and bringing smiles to the makers and buyers faces alike. The girl in the green scarf said it better than anyone can ever explain. She says, “You know that thing when you see someone cute and he smiles and your heart kind of goes like warm butter sliding down hot toast? Well, that’s what it’s like when I see a store. Only it’s better. ” Fashion has ruled everyone’s hearts for a while now and will continue to do so till the end of the time. After all, Blair Waldorf did say, “Fashion is the most powerful art there is. It’s movement, design, and architecture all in one. It shows the world who we are and what we’d like to be.”

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