Marketing is the lifeline of every B2B or B2C relationship. It requires one to one relationship between buyers and sellers. When someone starts their company, maintaining a 1: 1 relationship with your customer is easy, but as the company starts to grow, it becomes almost impossible to maintain a relationship with everyone in your team is. After all, the company’s marketing program became so big that the person cannot do everything through Outlook, Word, and Excel spreadsheets. That’s where Marketing Automation comes in.
According to Techopedia, Marketing automation is the use of software and web-based services to execute, manage and automate marketing operations and processes. It replaces manual and boring marketing processes with objective-built software and applications capable of display.
The adoption of marketing automation at the outstanding rate is increasing. By 2025, the market cap of Marketing Automation Technology will almost double, where it is now. It has generated revenue of $ 3.86 in 2016 and is expected to reach $ 7.63 billion by 2025. Marketing Technology Software’s are power tools that helps automate marketing processes. The marketing team uses these tools to reduce tiresome tasks such as:
- Email Marketing
- Campaign Management
- Social Media Marketing
- Lead Nurturing and Lead Scoring
- Reporting and Analytics
- SMS Messaging
- Website Optimization
- Digital Advertisements Placement and many more.
Like every other technology, marketing automation is constantly evolving. It helps in driving more leads and revenue if successfully leveraged.
Why Businesses Need Marketing Automation?
Today, marketing depends entirely on who gets the benefit of mover first, who connects with customers more often and who goes faster. Digital marketing has increased lead conversion speed and organizations do not have time to lose customers who may not change. To find the fast way of lead conversion, there is more time and energy consuming than the combination of multiple platforms that should be used.
This is where marketing automation has revolutionized the way in which businesses manage their time and goals. It helps marketers find the best possible possibilities that can be changed, thus saving time and energy. Organizations using Marketing Automation see more traffic, more leads, and great customer retention rates.
What does the future hold?
With the new challenges of Digital Marketing Opening, marketing automation techniques must be developed to stay ahead of the game.