The global Oryzenin market was valued at USD 88.1 million in 2016 and is projected to reach USD 291.0 million by 2025, growing at a CAGR of 14.2% from 2017 to 2025. Oryzenin is a glutellin found in rice. The growing importance regarding consumption of plant based proteins is driving the demand for oryzenin. The proven health benefits from rice based proteins is expected to play a major role in driving demand for oryzenin over the forecast period.
Market Dynamics: 1. Market Drivers 1.1 Increasing demand for rice proteins 1.2 Growing health consciousness among consumers 2. Market Restraints 2.1 Rice protein acceptance is still at nascent stage 2.2 Competition from other plant proteins
Market Segmentation: The global Oryzenin market is segmented on the type, application, function, and region. 1. By Type: 1.1 Isolates 1.2 Concentrates 1.3 Others
2. By Application: 2.1 Bakery and Confectionery 2.2 Beverages 2.3 Sports and Energy Nutrition 2.4 Dairy Alternatives 2.5 Meat Analogues and Extenders 2.6 Others
3. By Function:
3.1 Texturing 3.2 Gelling 3.3 Foaming 3.4 Emulsifying
4. By Region: 4.1 North America (U.S., Canada, Mexico) 4.2 Europe (Germany, UK, France, Rest of Europe) 4.3 Asia Pacific (China, India, Japan, Rest of Asia Pacific) 4.4 Latin America (Brazil, Argentina, Rest of Latin America) 4.5 Middle East & Africa
Competitive Landscape: The major players in the market are as follows: 1. Axiom Foods Inc. 2. AIDP Inc. 3. Beneo GmbH 4. Ricebran Technologies Inc. 5. The Green Labs Inc. 6. Bioway Organic Ingredients 7. Golden Grain Group 8. Ribus Inc. 9. Kerry Group PLC 10. Shaanxi Fuheng Biotechnology Co. Ltd.
These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.